| Long-term business success requires clearly defined principles. Our system of values and standards of conduct are laid down in our corporate Values and Principles. We promote these Values and Principles, and through acting responsibly, strengthen our stakeholders’ trust in our sustainable development. Six values constitute the foundation of our business and the means by which we want to achieve our goals: - Sustainable profitable performance
- Innovation for the success of our customers
- Safety, health and environmental responsibility
- Personal and professional competence
- Mutual respect and open dialogue
- Integrity
Each value is illustrated by principles that govern our conduct in day-to-day business. Together they form a system of values and standards which is binding for all Davis Business Machines employees. Customer Centricity
Our customers are at the center of everything we do, and our products, services and business processes must be tuned to their needs. Every action we take must be aimed at doing the best job for our customers - both external and internal - and we must listen to our customers and champion their interests at every moment. Competitiveness
Today's environment demands that we remain nimble, flexible and responsive. We will always strive for market leadership, taking advantage of opportunities and maintaining a competitive edge. Our organization will remain focused on operational excellence, and creating the most cost-efficient and customer-centric structure. Integrity
Integrity is the foundation of who we are and what we stand for. Integrity helps us build trust and respect among all of our business relationships - with each other, and with our partners and customers. Integrity means that there is no gap between what we say and what we do, and there is continuity between our thoughts and actions. | 
