IMPORTANT MEDIA RELEASE
DAVIS BUSINESS MACHINES SPONSORS LIVE TEAM USA MEDAL COUNT ACROSS THE LEHIGH VALLEY
Bethlehem, PA – February 5, 2013 – Davis Business Machines will be the major sponsor for a market wide creative campaign that will track live Team USA silver, bronze, and gold medal standings collectively for the 2014 Winter Olympics.
Starting Thursday, February 6th, Davis will track the number of medals accumulated by Team USA until the end of the Olympic events on February 23rd. The results will be displayed in aggregate on a network of Adams Outdoor Advertising digital billboards in the Lehigh Valley area. In the 2010 Winter Olympics, Team USA took home 37 total medals and first place, coming in third for gold standings. Scott Davis, President of Davis Business Machines stated, “Just as Olympic athletes strive for excellence in physical dexterity, Davis Business Machines also strives to be excellent community partners. This is why we decided to support Team USA by communicating their success to the Lehigh Valley at large, on the Adams digital network with a live medal count. GO USA!”
“Advertisers like Davis Business Machines remind us how important it is to support our community through patriotism. Supporting the Team USA medal count is not only convenient for those who want to keep up with the results, but acts as a community partnership that shares devoted enthusiasm for our countries athletes at this exciting event.”, said Tony Cioffi, General Manager of Adams Outdoor, Lehigh Valley.